analyzes how crisis management scenarios can arise from many different sources. Whether it is an interruption to the ever-expanding global supply chain, a problem relating to a product's safety, the threat of terrorism or political violence in a country where employees are located or even the unexpected interruption of a music festival, all have one thing in common: companies increasingly have to manage issues outside of their comfort zone.
In today's world of fast and viral communication, a company's reputation or brand can be quickly impacted if it does not respond appropriately to a crisis situation, even if that crisis is not of its own making. Speed of response can be a decisive factor but pre-event planning and scenario testing is also crucial. Insurance and crisis management services can have a pivotal role to play in mitigating the impact of such events.