Jack Russell, Head of Program Sales, discusses the evolution of the programs space as well as what the future looks like in the industry ahead of the TMPAA Annual Summit from Oct. 15-16 in Scottsdale, Arizona.
Table of Contents:
0:45 - 1:50 What is "Programs"
1:51 - 3:00 What is driving the interest in the program space?
3:01 - 5:29 How is innovation shaping the market?
5:30 - 7:30 Define "Rapid Distribution"
7:31 - 8:26 What sets everyone apart in the market?
8:27 - 9:39 A Shoutout to TMPAA