Who are we?
There is no one field of study that qualifies staff to work in communications. Members of our team come from journalism, marketing, consulting, industry (not only insurance) as well as academia. But despite our diverse backgrounds, we share a common set of competencies essential for effective communicators: strong writing skills suited for different communications channels, creativity balanced with a structured approach, strong relationship management skills as well as a highly proactive attitude. Naturally, a strong command of both written and spoken English is “a must” combined with the knowledge of other languages.
What are we responsible for?
We are responsible for the protection and promotion of the AGCS brand and reputation as well as timely and effective communications with colleagues, clients, brokers, media and other stakeholders. In our daily work, we focus on three key areas: external communications including media relations, internal and change communications as well as our digital channels, namely the website and social media.
What do we do?
Broad responsibilities translate into a wide range of activities undertaken to enhance the AGCS brand and to guard our reputation.
External communications include liaising with the media and building lasting relationships with journalists; monitoring and evaluating our reputational risk as well as actively managing communications in the times of crisis. It also includes informing the media and other stakeholders on recent company updates, financial results and ratings as well as sharing expert knowledge on our key publications, such as the client magazine Global Risk Dialogue or other thought leadership studies found under Insights. The digital area enhances media relations and external communications through active content management on the company´s website and on our social media channels - namely Twitter, LinkedIn and Google+ - as well as delivering value content through our regular E-newsletters.
Examples of internal communications projects include our staff magazine, content management on the company’s intranet, internal newsletters, change management support, staff meetings, presentations and leadership communications.
So a typical day of the global communications team could entail writing articles on what is happening in the company for the website or intranet, responding to media inquiries as well as devising and implementing communications strategies globally. Are you ready for such a challenge?